NLP in Sales


Indian Board of Hypnosis & Neuro-Linguistic Programming provides international quality sales training in India. NLP, Life Coaching workshops are held specifically in Mumbai, Pune, Delhi, Ahmedabad, Bangalore, Chennai & Goa. In a recent intensive workshop for Sales Team of Max Life Insurance, one of the attendees asked how to go about improving his sales technique. This is the reply I gave to him.

"Your clients come in, they have needs, and they're always going to make decisions. I mean that's the nature of your clients, they come in and when you ask them, "What do you want?" they have to make a decision. I do it all the time because my clients that are coming in, most of them don't really know what they need and I know that right off the bat. If they knew what they need, they wouldn't be here in the first place.

This is an interesting time when the world is facing economic turmoil, but decoding new opportunities for survival. Those who are in the Sales profession always find themselves with their back against the wall. We have to consistently develop new skills and deeper awareness, filling all the loopholes for a motive of proper utilisation.

NLP often referred to as the study of subjective experience or the study of excellence. NLP enables the NLP Practitioner to understand the way another person creates his inner world & how he thinks. NLP makes you aware of how the other person makes sense of what he sees, hears, feels, smells and tastes. You through the advanced technique of rapport building & sensory acuity can easily enter in their internal world. Many of the techniques of NLP help you to understand how another person would react to different stimuli he/she receives from the outside world.

It is often said that NLP is the closest you will ever get to "mind-reading". NLP does not just accept that a person does something; it wants to know how a person does something, what exactly goes on inside a person's head that produces a specific result. In the session 'Run Your Own Brain', we understand the mechanism of how our brain functions & we literally as an NLP Trainer can run our brain.

NLP has some presuppositions that are held to be true, or to put it another way, what has to be present in a person's world to achieve consistent positive results. These presuppositions, over time, have proved to be a great way to respond to and live in the world. Here are a couple of examples:

"You are not selling something; you are helping the person to make a wise decision."

With this idea locked into your mind all of life's seemingly difficult problems become a source of understanding as to how to solve them. Now with this mindset, you can sell much better and see the way to change to get the desired outcome or goal.

"Respect another's model of the world".

This seemingly innocent statement has profound influences on the way we communicate with others. It is often said that whatever words come out of another person's mouth must be absolutely true – for that person.

NLP is built on strong foundations. Just the acceptance of these foundations will improve the way an individual succeeds in his life. These foundations or the 4 pillars of NLP are:

  • Flexibility
  • Rapport
  • Sensory Acuity
  • Outcome

These four pillars are fully explained in the NLP Practitioner Training Programme.

For now, let us look a little closer at just one of the many ways in which NLP can help you achieve consistent high sales.

A person has little conscious awareness in his daily interaction with his world. The vast majority of this contact with the world is through the unconscious. To simplify, this contact, the human develops strategies or automatic internal processes that enable him to make decisions. In the famous book 'BLINK', it's explained in deep.

These strategies are run entirely automatic and without the person's conscious awareness. A person uses these strategies for everything he does unconsciously.

For example, let us look at a very simple action a person engages in quite often. This is the action of simply folding hands while sitting in a chair. Usually, your right hand comes up & left-hand goes down in normal position. If every time you had to consciously control all the muscles and think every time which hand will be in upper position & which hand will be in a lower position, in itself, become an arduous activity. Instead, we run an automatic process, called in NLP terms, a strategy. This strategy is usually the same every time you need to use it (i.e. folding your hands).

Likewise, the human uses strategies for everything he does – including a strategy for buying anything. Along with this buying strategy is a convincer strategy; how do you know it is a good buy? After the purchase, the human often runs a reassurance strategy, how do you know it was a good buy? These strategies seldom ever change; therefore, the human runs the same strategy every time he buys something. This is the basis behind the famous NLP saying:

"If you want to achieve something which you have never achieved, then you have to do something which you have never done."

NLP has techniques for understanding another's strategies and understanding how another person uses them.

If you knew another person's strategy for buying something you could actually sell to that person, Utilising that person's own strategy. This would result in a person being happy with their purchase.

Do you think this would be useful for you?

NLP was developed out of studying how people with, apparent natural abilities, managed to achieve their goals on a regular basis. How do they do that?

It was quickly discovered that just copying a person was not enough. Copying alone did not help. There was a missing element:

"The difference that made the difference."

NLP training concentrates on this difference.

NLP concentrates on the internal and external processes required to achieve excellence in all that we do. This short article can in no way do justice to the science and art that is NLP. To understand NLP fully, you will need to undertake an NLP Practitioner Training.

There are trainings available for specific business skills using NLP techniques. Some of these programs are NLP for Sales professionals, Power Negotiation Techniques, Presentation Skills, Inspirational Leadership and Influential Manager. We cover specifically these issues:

• How to construct a master plan for exceptional performance.

• How to read the unconscious signals of the other people, they are unknowingly emitting.

• How to motivate yourself in all circumstances.

• How to influence other thoughts by using non-verbal language.

• Learn presentation skills.

• Developing the skill to build a robust network to attract business.

• How to use unconscious patterns to persuade the customer.

• The power of 1 %.

• Method to use the four simple steps for delivering outstanding performance.

• How to use effective communication for success.

If you want to be the best in your profession or want to master the sales skills with NLP, IBHNLP is there for you! Attend NLP Practitioner Training Workshop in MumbaiPune, Delhi, Bangalore, Ahmedabad & other major cities of India. The Indian Board of Hypnosis & Neuro-Linguistic Programming provides you with the golden opportunity to make your dreams come true. Accelerate your selling career & become a master Sales Executive. NLP Courses organised by the Indian Board of Hypnosis & Neuro-Linguistic Programming are the most affordable & result oriented courses. Grab the opportunity & enrol yourself for NLP Practitioner.

Now, do you really want to accelerate your career as a Sales Executive or a Marketing Head? If 'yes', then Click here to know our Offer for NLP Practitioner Training or Call Satish on +919834878870 or mail us at for more information.

Want to read more about Our Decision-Making Process. Click the links below:

Thin Slicing - Part (1)

Thin Slicing - Part (2)

Thin Slicing - Part (3)

Thin Slicing - Part (4)

Thin Slicing - Part (5)

Feel Free to call us @ +919834878870 or mail us at for FREE consultation & clarity, believe me, you would be getting the best quality NLP Training in India.